They've been doing this Ad Meter stuff for awhile, they give 200+ adults a dial to rate the ads, then that becomes the de facto standard we must use. Or so they'd like. I have a much better and inherently more accurate system. Me.

So here now are The Real Top 5 Super Bowl ads in order (video links provided):
1 - Puking E-Trade Baby - The Best. I know the talking baby thing has been done before but this one is so nonchalant it somehow works so much better. And the puking payoff is priceless. The Ad Meter puts The Dog Training The Clydsdale at #1, no suprise. Who doesn't love a good horse-saved-from-the-glue-factory-by-yet-another-animal story? You could almost hear the collective "Awwww". Didn't make me want a Bud, but I am an E-trade member now.
2 -Pepsi Stuff with Justin Timberlake Well done. Nice to see celebrities not take themselves so seriously. "and then, JT, we close with you getting hit in the head with a flying car door." USA Today has the Fed-Ex pidgeons at #2. Not Bad.
3 -Let's Run Over Richard Simmons I liked how the Bridgestone Ad started out as a typical wildlife avoiding tire commercial then went to The Twilight Zone. The payoff is the guy avoiding Alice Cooper but having serious thoughts about running down Mr. Simmons. Too Funny. The Ad Meter had the other Bridgestone spot - the one where all the animals scream - as #3. Again, the animal bias.
4 -The Coke Parade Balloons No dialogue in the ad. The expression on the Stewie balloon made it worth it. Number 4 on the Ad Meter was Mouse Attacks Man With Doritos. I liked it too, just not as much.
5 -Bud Light Fire Breather Bud Light consistantly has the best creative. My favorite Bud Light commercial was not in The Super Bowl but worth a look, espcially for you dog lovers that want to know what your dog is actually thinking: The Ability To Talk To Animals. The Ad Meter also had the Fire Breather at #5.
Honorable mention goes to the other E-trade spot Baby Rents A Clown but it's one client per Top 5. My Rules.
You can see all The Super Bowl Ads and Ad Meter ratings: USA Today's Super Bowl Ad Meter.

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